Marketing Plan – Communications Students Lead the Way

NC State is the “Think and Do” university (among other things) and for this semester I’ve been doing just that with four students in the Communications Department.  I was invited by Professor Jessica Jamison to work with students in her Public Relations class and for the NC State Faculty Ombuds Office to serve as a client organization for students to put together a marketing plan.   The marketing plan was presented late last month amid end of the year fanfare and it was a job well done!

Providing educational marketing is an important function for a new ombuds office and I was very interested to learn what new ideas the students could suggest. The marketing plan includes all that you might expect – background research on similar type offices, a digital audit of the current office, multiple meetings with the client (me!), and a final product chalk full of ideas.  If you want to take a look, I’ve posted the Report on the Resources page or click Public Relations Campaign – NC State Communications Student Proposal.

I now have many great ideas to consider and implement as part of the NC State Faculty Ombuds Office and my sincere thanks to my student team!