NC State is the “Think and Do” university (among other things) and for this semester I’ve been doing just that with four students in the Communications Department. I was invited by Professor Jessica Jamison to work with students in her Public Relations class and for the NC State Faculty Ombuds Office to serve as a client organization for students to put together a marketing plan. The marketing plan was presented late last month amid end of the year fanfare and it was a job well done!
Providing educational marketing is an important function for a new ombuds office and I was very interested to learn what new ideas the students could suggest. The marketing plan includes all that you might expect – background research on similar type offices, a digital audit of the current office, multiple meetings with the client (me!), and a final product chalk full of ideas. If you want to take a look, I’ve posted the Report on the Resources page or click Public Relations Campaign – NC State Communications Student Proposal.
I now have many great ideas to consider and implement as part of the NC State Faculty Ombuds Office and my sincere thanks to my student team!